Why you need a website
Having a website is no longer a “fad”, it’s quickly becoming a “must have” for any local or national business.
Let’s take a look at the numbers:
According to a new study by The Kelsey Group and ConStat, Inc., 70 percent of U.S. households now use the Internet as an information source when shopping locally for products and services—an increase of 16 percent since October 2003.
That means that your customers are already looking online for local businesses when they are making a buying decision, figuring out which restaurant to visit, which day care to send their children to, or which real estate agent to use.
Think about what this means:
This puts the Internet on par with newspapers as a local shopping information resource, with the Internet likely to surpass the impact of newspapers in the very near future
When your customers search for your business name online, what do they find?
If you don’t have a website, most likely they are finding what someone else is writing about your business. It’s time that your business had an online voice of its own that accurately reflects your ethics and ideals.